Controversial title for the book, right? I wonder how many people read this book only because of its title. You can think that this is some kind of a jokes book or, perhaps, a guide about cold reading technics. No, it is actually a serious book. Before I tell you about the main idea in the book, I need to set some common grounds. First of all, people form opinion about books not only because of the text itself, but because of many external factors: the time when the book was written, the author, the country etc… For example you can’t imagine thinking about Mein Kempf disconnected from its author, time and historic events which took place before and after the publication of this book.